The International Organization for Standardization – ISO comprises multiple groups of industry leaders responsible for developing standards. The standards range from quality management system standards to technical measures.

To be recognized as an ISO-compliant business, the company must undergo an audit by an accreditation firm. ISO does not offer certification, so third parties must conduct certification processes. The audit helps the business identify weak spots and correct them. Companies can use the ISO certification as a public relations tool. It ensures suppliers and customers that the procedures used by the business are up to par with international standards; thus, the final products and services are considered more reliable and of higher quality.

ISO certification means that an organization has developed, maintained, and continuously improved its business processes. The process is accomplished by measuring and comparing business performance to appropriate quality standards. These ISO quality standards focus on meeting customer expectations and delivering customer satisfaction. Many ISO standards cover suppliers, product document control and training, and management processes.

The work does not stop once a business has obtained a certificate of compliance with ISO. The work does not stop. For the firm to maintain its status, the company must submit to regular audits. The company must also continuously monitor its activities and document all operations to maintain proper records. ISO auditors will review these records for accuracy and ensure that the company is eligible to retain its ISO compliant status. Being compliant also has its perks, as the status can create a positive perception of the brand image in the minds of customers and thus boost business growth.